Privacy and cookies policy

Your personal data and our promises to you

We are Active Teams Ltd and we help create healthier companies by helping employees lead more Active lives. Your personal data is very important to us. Whenever you use our website, we’re committed to these privacy promises:

  • We’ll be crystal clear about the personal data we use, how we use it and – most importantly – why we need it.
  • We’ll keep your personal data secure, using the best possible technology, people and processes.
  • We’ve cut the jargon, to help you make informed choices about your personal data.

Personal data you give us

You need to provide us with some personal data so that we can provide the Active Teams service to you. Personal data is anything that helps identify. It’s things like:

  • first and last name
  • email
  • password
  • Activation Code
  • access token from Strava
  • activity data

Some of this information you provide when you register on the site, and some we collect if you connect your Active Teams account with

We keep the activity data we collect to the minimum required to provide the features of Active Teams. We do not access, make use of, or store any location based information from Strava. From Strava we collect only:

  • athlete name and avatar
  • activity name and description
  • activity type (e.g. walk)
  • start date, time and duration (moving time & elapsed time)
  • timezone information
  • distance
  • elevation gain
  • kudos count
  • whether flagged in Strava as a commute
  • whether a private activity or not
  • location of an image if you upload one

To be clear:

  • We do not access, make use of, or store any location based information from Strava. We may tell us that you went for a 10 minute walk, but we don't know where in the world you took that walk.
  • We do not display any information about your specific private activities on Active Teams. We do use your private activity information to calculate your Active Score or your eligibility for Challenges.
  • Strava does hold and can display location information and we recommend you read our Strava privacy guide on how to setup the the excellent Strava privacy settings.

How we use this personal data

This Personal data and activity information is necessary to calculate your personal activity stats, your eligibility for Active Challenges and compile you and you colleagues data to create company activity stats. When you connect to Strava we collect your activities from the current and last month in order to make these calculations more accurate for you.

Some of your data such as your first name, last name and current Active Score are visible only to your company colleagues or Active Teams employees. Some of your information is visible to users outside of your company in certain locations and in those locations we anonymise your name to first name and initial.

Your Active Teams password is securely hashed, stored to industry standards, and cannot be accessed by anyone including Active Teams staff.


What are cookies?

Our website is so easy to use, thanks to Cookies. Cookies are tiny crumbs of personal data that we automatically collect when you use our website or app. When we refer to cookies, we may mean cookies and similar technologies, such as web pixels, tags, SDKs, GIFs, and beacons.

When you visit the Website, and before your Website places cookies on your computer, you will be presented with a message requesting your consent to set those cookies. By giving your consent to the placing of cookies, you are enabling us to provide a better experience and service. You may, if you wish, deny consent to the placing of these cookies; however, certain features of the Website may not function fully or as intended.

What types of cookies we use and why

Generally there are three cookie flavours:

  1. Strictly necessary cookies make our site work. Without these, everything would crumble. For example, you might not be able to login.
  2. Performance cookies help us speed up your experience. We want to help you travel effortlessly, so our site needs to do what you want when you want it to.
  3. Personalisation cookies make our site unique to you. You’re an individual after all!

What happens when you turn off cookies?

  • If you turn off all cookies or use an app or web-blocking software then Active Teams may not work for you.
  • Disabling cookies on your computer won’t affect the cookies on your mobile, so you’ll have to turn them off for each device you use.
  • Just so you know, turning off cookies won’t delete cookies from your browser. You’ll need to do this from your browser settings.

Strictly necessary cookies

These strictly necessary cookies can’t be turned off, as they power our site. They’re used for identity, security, fraud prevention, and functionality purposes. Strictly necessary cookies are created every time you use our site. Among other things, these cookies let us remember your choices so we can do things like:

  • Letting you register and login to secure areas of Active Teams
  • Make sure we don’t show you the same notifications more than once – we know that’d be annoying
  • Check there’s no suspicious activity going on with your account and keep your information secure

Necessary cookies on Active Teams

  • auth.strategy - Active Teams sets this cookie and uses it know when you sign up and log in.
  • auth.redirect - Active Teams sets this cookie and uses it know when you sign up and log in.
  • Ten CookieYes cookies which ironically manage the cookie consent. These are cky-active-check, cky-consent, cookieyes-necessary, cookieyes-functional, cookieyes-analytics, cookieyes-performance, cookieyes-advertisement, cookieyes-other, cky-action.

Performance cookies

These cookies tend to focus on what you’re doing, to help our site do what you ask it to. We rely on analytics cookies to tell us how our site/app responds to our users. Once we know how we’re doing, we can see where we can improve. Broadly speaking…

  • Analytics cookies help us understand our customers’ behaviour on our site, in order to constantly improve things.
  • These cookies tell us how you arrived on our site, which of our pages you’ve already visited, how long you spent on those pages, and whether you clicked on any links while you were there.
  • The analytics ID cookies we set, collect data about our users generally and we analyse this data at an aggregate level

Performance & analytics cookies on Active Teams

  • vuid - Our video system Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Personalisation / advertisement cookies on Active Teams

Personalisation cookies save you time by helping us do things.

  • No personalisation or advertisement cookies


We’ve put in place stringent security measures to prevent your personal data from being accidentally or maliciously accessed, used, altered or deleted without explicit authorisation. In addition, we strictly limit access to your data to just those employees, contractors and trusted third parties who have a business need to access it, and they are all subject to binding contractual confidentiality obligations.

Your Rights

You have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Data Retention

When you create an account on the website, we will maintain your Personal Information for our records unless and until you ask us to delete this information. You can ask for your personal information to be deleted by contacting us


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.